about
PentaStar Collaborative is just that – a collaboration of two entities with unique, proven business skills – and results – in technology acceleration and frontline communication:
- Peter Fugaro, Co-Founder & Director of Technology Services
(and president of Prymak, LLC)
- Pam Selker Rak, Co-Founder & Director of Marketing Services (and president of CommuniTech, LLC)
Our combined expertise in technology services and marketing strategy and implementation is far-reaching – from financial services to LTC and beyond – and our perspective is unbiased yet clear. We’ll work with you on the well-being of your organization from two operational standpoints: process, data and technology management as well as more effectively communicating and marketing your successes to consumers and other key stakeholders.
We can immediately increase your ability to:
- Operate Like a Business – Get processes, systems, data and communication into stellar shape before you report to CMS
- Communicate More Effectively With Key Stakeholders – Improve your communication to consumers, staff, surveyors, CMS; and telling them how your facility meets wants/needs for each – in clear, precise terms
- Compete – As a provider, you may believe you compete just with the facility down the road. Not true. Today, you compete nationally
- Manage the Media – Partnerships with the media are key to your reputation; and knowing how and when to communicate good/bad news effectively
The result? Manage your data, your communications to internal and external audiences – and your Five-Star rating – don’t let them manage you!
As president of Prymak, Peter is responsible for day-to-day operations, including leading all sales initiatives, and has been working with Prymak’s loan origination technology solutions for over 14 years.
In 1993, he joined FiTECH Systems where he worked customer support, implementation services, application development and quality assurance for the mortgage lending products. In 1996, he was promoted to Manager of the Application Development Department and in 1999 became Senior Vice President for the Customer Services division. From 1985 through 1993, Peter was employed by Dime Bancorp (now Washington Mutual) in New York, where his career included IT management for the bank’s lending division.
Peter earned a bachelor’s degree from Stony Brook University in New York and is a 2006 graduate of MBA’s Future Leaders program.
As president of CommuniTech, LLC, Rak is a highly experienced marketing entrepreneur who has achieved multimillion-dollar total profit improvement on behalf of clientele in technology, healthcare, long-term care, financial services, advanced manufacturing and B-to-B industries, to name a few.
Rak is a savvy, highly creative and results-oriented leader with proven success in managing multimillion-dollar marketing budgets tied to sales channels and results. She is a critical thinker and adept negotiator who can apply extensive industry knowledge to profitable partnerships and revenue-enhancing opportunities. She expertly directs marketing-to-sales integration, brand promotion and customer demand.
Rak earned a Bachelors degree in communication and a Masters degree in corporate communications. In 2009, she was accepted into the Entrepreneurial Fellows Program through the University of Pittsburgh/Katz Graduate Business School/Institute for Entrepreneurial Excellence.
She was selected as Best 50 Women in Business awarded by the Governor of Pennsylvania and has received numerous American Marketing and Graphic Design awards for campaigns based on creativity and marketing results. She is also a published author (including marketing and technical pieces), adjunct professor and speaker at industry conferences and events.
